How Russia’s Top Propagandist Used Film To Justify Putin’s Ukraine Invasion

In August 2021, a movie firm related to Russia’s propaganda machine launched Blazing Sun, a conflict movie that glorifies Russia’s 2014 invasion of Crimea and has helped seed Russian President Vladimir Putin’s justification for invading Ukraine final month. The movie depicts Russian mercenaries as saviors who stop Ukraine’s authorities from committing a genocide towards its personal individuals — mirroring Putin’s declare that he invaded Ukraine as a way to “prevent genocide” and “denazify” the nation.

It’s simply the newest instance of a reality-bending new species of Russian propaganda that now contains dozens of movies of Ukrainian assaults on Russian residents that look like faked, movies depicting a joint raid by the FBI and NYPD of a New York movie show that the venue says by no means occurred, and repurposed Cameo movies of Rudy Giuliani and Donald Trump Jr. unwittingly congratulating a fictional movie character on his achievements.

The man behind the digital camera: Yevgeny Prigozhin, an oligarch often known as “Putin’s chef,” who was just lately sanctioned by the US and the EU for serving to lead “a disinformation war against Ukraine.” His obvious motivation: to affect the course of Russia’s future by rewriting its previous.

One of Putin’s shut confidants, Prigozhin is believed to have been on the forefront of Russia’s disinformation equipment since not less than 2013. The FBI has put him on its Most Wanted record as a result of he “allegedly oversaw and approved” the “political and electoral interference operations” of the nation’s notorious troll manufacturing unit, the Internet Research Agency. He has additionally been linked to the Russian mercenary group Wagner, which European safety officers consider helped lay the groundwork for final month’s invasion. Last week, the US Treasury Department added Prigozhin’s spouse, daughter, and son to the record of Russian elites sanctioned for disinformation efforts across the Ukraine invasion. The position of his movies in Russia’s propaganda offensive, in the meantime, has largely gone unexamined.

Since mid-2020, the St. Petersburg–primarily based movie firm Aurum LLC, which lists Prigozhin as co-owner on Russian enterprise information, has produced not less than seven characteristic movies that use Hollywood manufacturing strategies to fictionalize Russia’s international exploits. The Shugaley trilogy, for instance, claims to inform the true story of Maxim Shugaley, who was arrested in Libya in 2019 for allegedly working to elect the fugitive son of fallen dictator Muammar Gaddafi. The trilogy portrays Shugaley as a beleaguered sociologist preventing for freedom towards a corrupt regime. This narrative was later adopted by Russia’s international ministry, which used it to advocate for Shugaley’s eventual launch in late 2020.

Blazing Sun, one other Aurum manufacturing, lays out the “denazification” narrative that might later be used to justify Russia’s invasion of Ukraine. Upon its launch, the movie “hit Ukraine” like an “information bomb,” mentioned Vladislav Berdichevsky, a pro-Kremlin international coverage and data strategist, talking with Russian media final August. The movie’s technique feels uncannily much like the Biden administration’s prediction that Russia would use “a very graphic propaganda video,” full with actors and elaborate manufacturing strategies, as a pretext for an invasion.

“It is very, very eerie to see how closely that movie’s narrative tracks with the story being pushed by the Russian state right now,” mentioned Jack Margolin, program director at DC’s Center for Advanced Defense Studies. He famous that the movie was doubtless half of a bigger undertaking “to demonize Ukrainians as either Nazis or Western pawns and consequently justify intervention.” Ukraine’s authorities apparently agrees; in November, it banned the filmography of greater than 30 actors and crew members concerned within the movie’s manufacturing, citing nationwide safety issues.

“It is very, very eerie to see how closely that movie’s narrative tracks with the story being pushed by the Russian state right now.”

The movie was resurrected within the aftermath of the invasion, with on-line posters for it strewn throughout Russian propaganda websites alongside banner advertisements for a “Stop Nazism” hotline, imploring residents of Ukraine to “share the truth about all the crimes that are happening now and have been happening for the past eight years.” By March 2022, the movie’s journey had come full circle, when Lt. Col. Andrey Marochko — one other key participant in Russia’s navy arsenal — informed Russian media that Ukrainian troopers ought to be proven the movie as a result of that they had been in an “information vacuum.”

The propaganda effort has coincided with the Kremlin’s latest crackdown on Russia’s impartial information media. For months, Prigozhin and lesser-known Russian figures, together with Shugaley and anti-globalization activist Alexander Ionov, have filed a string of complaints and lawsuits towards impartial Russian information shops akin to Meduza and Ekho Moskvy, in some instances leading to them being labeled “foreign agents” and inhibiting their skill to work inside Russia. Last yr, Prigozhin informed Meduza that “foreign agents” are “enemies of the people” and ought to be shot.

Last week, Russia’s State Duma handed a sweeping new legislation banning all content material that challenges the Kremlin’s official line on Ukraine. According to the New York Times, the crackdown has led to some Ukrainians dealing with a backlash from relations in Russia who’ve purchased into Putin’s narrative.

Maria Butina, a State Duma member convicted within the US in 2018 for performing as an unregistered agent of the Kremlin, informed BuzzFeed News that she felt the brand new legislation was justified as a result of “fake news and giving people untruthful and fake information is very bad.” Those who break the legislation, she mentioned, “are criminals [and] should be in jail.”

Butina confirmed that she presently advises Shugaley’s pro-Kremlin assume tank, the Foundation for the Protection of National Values, which was sanctioned by the US Treasury Department final yr for allegedly “supporting Prigozhin’s global influence operations.”

Reached for remark, Prigozhin mocked our questions and threatened to dam additional inquiries.

If Blazing Sun reveals how Prigozhin’s movies exploit and affect real-world occasions, the promotional marketing campaign for one more latest Prigozhin movie reveals how elaborate Russia’s troll ways have turn out to be.

The sixteenth, launched in November 2021, provides satirical comedy to Prigozhin’s repertoire. In the movie, the Internet Research Agency is reimagined as a small group of toy manufacturing unit staff who should devise a sequence of more and more outlandish schemes as a way to repay a debt — however find yourself unintentionally swaying the 2016 US presidential election in Donald Trump’s favor.

The movie’s advertising and marketing marketing campaign used US social media websites to unfold and promote movies comparable to people who appear to justify Russia’s invasion of Ukraine. Remarkably, it additionally included dwelling movies — bought by way of Cameo — of Donald Trump Jr. and Rudy Giuliani that have been repurposed to make it seem that they have been congratulating the movie’s fictional protagonist on his success. The content material was then used to generate headlines throughout dozens of Russian-language state media websites.

One video, posted on Nov. 6 from a Twitter account with the identify Jay Belichick, claimed to depict a joint raid by the FBI and the NYPD of New York’s Angelika Film Center in the course of the premiere screening of the movie, full with a dozen brokers and not less than one attendee being forcibly faraway from their seat.

Twenty-two minutes later, a Twitter person by the identify of Jason Devine posted a second video of the identical incident, ostensibly filmed from a distinct seat within the theater.

Within hours, tales with headlines like “New York Police Disrupted the Premiere of Prigozhin’s Film” and “Militiamen Interfered With the Premiere of Prigozhin’s Film” started popping up on websites like,, and different distinguished shops which can be a part of Patriot Media Group, a Russian media conglomerate whose board of trustees is led by Prigozhin.

“The Angelika did not host any such screening of a film with any variation of this title and based on the footage, this is definitely not our location,” a spokesperson for the theater informed BuzzFeed News. (The FBI and NYPD didn’t return requests for remark.)

“​​Prigozhin-linked groups create fake social media accounts, and then embed manufactured quotes from these accounts into ideologically aligned news outlets.”

A reverse picture search reveals that Belichick’s Twitter profile picture and bio belong to Jay Mula, an Atlanta–primarily based radio host who informed BuzzFeed News that he just lately misplaced entry to the account after it was hacked. Twitter confirmed that Mula’s account had been compromised however mentioned it had discovered no proof of Russian involvement. The website subsequently suspended 4 associated accounts that promoted the video, together with one account that beforehand belonged to a Guyanese lady who died in 2018. The website declined to remark additional, citing its platform manipulation and spam coverage.

“​​Prigozhin-linked groups create fake social media accounts, and then embed manufactured quotes from these accounts into ideologically aligned news outlets,” mentioned Shelby Grossman, a prime analysis scholar at Stanford Internet Observatory. “It’s a new addition to Prigozhin’s deceptive propaganda toolkit. We have seen Prigozhin-linked entities creating fake Twitter accounts for this purpose to push narratives about Syria, Central African Republic, and Libya.”

In a just lately revealed examine, Grossman famous that Twitter had suspended a community of fifty accounts broadly reported to be linked to Prigozhin’s troll manufacturing unit for comparable conduct. Though not one of the tweets had excessive engagement, the commentary they offered “could be pushed out to entirely different audiences to illustrate supposed points of view from real people about important and often divisive political and policy issues,” the examine mentioned.

The latest emergence of such ways, Grossman informed BuzzFeed News, “may be in part due to the cat-and-mouse game [Prigozhin is] playing with the platforms and the need to evolve to avoid detection.”

BuzzFeed News noticed a variation of the identical technique taking part in out throughout Russian state media, by which unsuspecting celebrities akin to Charlie Sheen and Dolph Lundgren recorded messages of help for characters from Prigozhin’s movies, inspiring extra headlines again dwelling. (Sheen and Lundgren didn’t reply to a request for remark.)

Enter Donald Trump Jr. and Rudy Giuliani.

In November, the 2 males recorded private movies that have been recast to make it seem they have been celebrating “Uncle Nick,” a completely fictional character in The sixteenth who, at 6 years outdated, single-handedly outwits your complete FBI and destroys American democracy.

“Never abandon your path, and America will be proud of you,” Giuliani says in certainly one of two movies addressed to the fictional character.

Rudy Giuliani in a Cameo message: “Never abandon your path, and America will be proud of you.”

Provided to BuzzFeed News

Donald Trump Jr. in a Cameo message: “Keep helping your brother to stand for what’s right and I hope you get that new house.”

Provided to BuzzFeed News

As with Belichick’s tweet, the movies have been later embedded into tales revealed throughout Patriot Media’s community of state media websites.

“The ex-president’s son and politician Giuliani congratulated ‘Uncle Nick’ from the movie ‘16th’ on his birthday,” learn one headline on A photograph caption on the article claimed that the lads have been impressed to report their movies after being “among the first viewers of Yevgeny Prigozhin’s film ‘16th.’”

Giuliani’s Cameo web page reveals that his video was in actual fact a paid fee. Cameo didn’t reply to repeated requests for remark.

US people and entities are prohibited from transacting with Prigozhin whereas he’s underneath sanctions. Trump Jr. and Giuliani, who charged upward of $5,000 per Cameo request on the time they recorded their movies, didn’t reply to a number of requests for remark.

Prigozhin, in the meantime, denied any involvement in any of the movies talked about on this article, dismissing questions on them as “boorish and offensive.”

“[Your] questions are purely provocative, and since I am immersed in the plot of the film ‘16th’ and understand what it is about, I can say with confidence that what you are asking about has nothing to do with the movie,” he wrote from his reported VK social media account. “And so these questions are not for me, but for Rudolph Giuliani, Donald Trump Jr. and the Angelika cinema.”

Prigozhin responded to BuzzFeed News along with his personal record of questions — together with “What moment did you like the most in the movie 16th?”

Prigozhin responded to BuzzFeed News along with his personal record of questions — together with “What moment did you like the most in the movie 16th?” — which he cross-posted to VK. Patriot Media and different Kremlin-friendly propaganda websites subsequently revealed greater than two dozen articles with headlines claiming that Prigozhin had “trolled American journalists” along with his personal “uncomfortable questions.”

BuzzFeed News didn’t return Prigozhin’s request for remark.

“I definitely think we could make the case that Prigozhin is behind the Angelika and the Cameo vids — theatricality, trolling Western figures,” Margolin informed BuzzFeed News. They’re “reminiscent of what [the Internet Research Agency has] pulled against political targets in Russia.”

Stylistically and strategically, these efforts additionally bear a hanging similarity to faked movies now being unfold by Russia’s state media, per the Biden administration’s warning previous to final month’s invasion.

One video, for instance, posted on Telegram on Feb. 18 by Donetsk separatists, ostensibly depicted Ukrainian troopers making an attempt to explode a chlorine storage facility within the war-torn metropolis of Horlivka. Russian state media websites together with TASS and Ria Novosti claimed that video had been salvaged from the physique of a lifeless soldier. But as one web sleuth’s metadata evaluation reveals, the video appeared to have been created 12 days earlier and included dubbed audio pulled from a number of sources. Other latest movies, ostensibly depicting Donetsk and Luhansk separatists foiling an try to blow up a bridge and ordering an emergency evacuation, appeared to make use of comparable ways.

But if Prigozhin appears eager to distance himself from such efforts, assume once more. Writing on VK on Sunday, he referred to as on Russian actors, administrators, and composers to take part in movies that “take the right position and speak in a patriotic way about Russia’s actions in Ukraine, where Russia is saving the world.”

He added that he had instructed Patriot Media journalists to publish “words of support for our army, songs for the glory of the army, and poems for the glory of the army.”

“Gather together,” he proclaimed. “The time has come!” ●

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