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French developers sue Apple, time spent in apps grows, Instagram adds NFTs – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch sequence that recaps the most recent in cellular OS information, cellular purposes and the general app financial system.

Global app spending reached $65 billion in the primary half of 2022, up solely barely from the $64.4 billion throughout the identical interval in 2021, as hypergrowth fueled by the pandemic has slowed down. But general, the app financial system is continuous to develop, having produced a file variety of downloads and shopper spending throughout each the iOS and Google Play shops mixed in 2021, in keeping with the most recent year-end studies. Global spending throughout iOS and Google Play final yr was $133 billion, and customers downloaded 143.6 billion apps.

This Week in Apps affords a method to sustain with this fast-moving business in one place, with the most recent from the world of apps, together with information, updates, startup fundings, mergers and acquisitions, and rather more.

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Mobile customers are spending 4-5 hours per day in apps

Image Credits:

Looks like we’re all nonetheless hooked on our apps! A brand new report this week from (beforehand App Annie), discovered that buyers in greater than a dozen worldwide markets are actually spending 4 to 5 hours per day in apps. While the each day time spent in apps varies by nation, there are actually 13 markets the place customers are spending greater than 4 hours per day utilizing apps. These embody Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the U.S. and the U.Ok.

And, in three of these markets — Indonesia, Singapore and Brazil — cellular customers are spending greater than 5 hours per day in apps.

While the expansion in app utilization has slowed a bit from the second quarter in 2020, it’s value noting that two years in the past was the peak of COVID lockdowns, which drove app utilization to spike throughout all classes as customers labored, shopped, banked, gamed and studied, and attended conferences, college and occasions from dwelling. If something, which means the slowdown in development seen in a few the markets is simply consultant of a normalizing of tendencies, not a bigger decline.

And some markets noticed vital development in app utilization over the previous two years. In the second quarter of 2020, Singapore customers had been spending 4.1 hours in apps. Now that’s grown to five.7 hours. In Australia, customers went from 3.6 hours to 4.9 hours from Q2 2020 to Q2 2022. Both symbolize a 40% rise in time spent.

French iOS developers sue Apple over App Store charges

Apple app store iOS

Image Credits: TechCrunch

Apple is dealing with one other antitrust lawsuit over its App Store charges, this time filed by a bunch of French iOS app developers who’re suing the tech big in its dwelling state of California. The plaintiffs are accusing Apple of anti-competitive practices in permitting just one App Store for iOS gadgets, which provides it a monopoly in iOS app distribution and the flexibility to pressure developers to pay excessive commissions on in-app purchases.

The grievance argues that these commissions, on high of Apple’s $99 annual developer program charges, reduce into developers’ earnings and stifle innovation — and but developers aren’t permitted to supply various fee strategies per Apple’s App Store guidelines, nor can they distribute their apps to iOS customers exterior of the App Store, regardless of Apple permitting this on Mac computer systems.

The case is now one among a number of antitrust authorized battles Apple is dealing with, together with the high-profile lawsuit with Fortnite maker Epic Games, which is underneath enchantment, and one other by various app retailer Cydia.

Developers concerned in the category motion embody Société du Figaro, the developer of the Figaro information app; L’Équipe 24/24, the developer of L’Équipe sports activities information and streaming app; and le GESTE, a French affiliation comprised of France-based publishers of on-line content material and companies, together with iOS app developers.

Of word, the case is being led by U.S.-based Hagens Berman legislation agency, which final yr received a $100 million settlement in opposition to Apple over App Store insurance policies and lately filed a $1 billion case in opposition to Apple over antitrust points with Apple Pay. The lawyer concerned additionally beforehand secured a $560 million settlement in opposition to Apple concerning e-book price-fixing and a $90 million settlement on behalf of Android developers. In France, Paris-based antitrust lawyer Fayrouze Masmi-Dazi helps handle the claims.

New information on in-app subscriptions reveals the primary month is vital

Subscription administration service RevenueCat took a deep dive into greater than 10,000 subscription apps throughout iOS and Android to see how subscription renewal charges stacked up. It discovered that month-to-month subscriptions had a median first renewal fee of 56%, which might improve over time. In different phrases, clients who didn’t get worth from the app would churn in the primary month — a sign of how essential it’s to persuade customers of that worth in their first days utilizing the service. In subsequent months, renewals had been larger — 75% or 81% for the second and third months, as an example.

The firm analyzed its personal buyer base information for the evaluation, however notes it’s not exhibiting all renewals on RevenueCat, as that might bias the info towards bigger clients, like VSCO. Instead, it seemed on the median of every particular person app’s renewal charges.

In addition, RevenueCat developer advocate David Barnard identified {that a} decrease renewal fee might not essentially be a nasty factor, relying on the enterprise. For occasion, if the developer was buying customers organically at a low price, a decrease fee might be higher than the next renewal fee with costly buyer acquisition prices.

Platforms: Apple

  • Apple is increasing its App Store advertisements. The firm beforehand provided two advert slots, on the principle Search tab and in the Search outcomes. The new advert slots will likely be out there on the App Store’s Today tab and on the backside of particular person app pages in the “You Might Also Like” part.
  • Bloomberg reported that iPadOS 16 will likely be delayed a few month as Apple works on its multitasking options. The report says this is able to put the discharge in October, alongside macOS Ventura.
  • A brand new report signifies iOS has misplaced 4% of advert spend market share for the reason that launch of ATT, which makes focusing on promoting tougher for iOS developers. Its share dropped from 34% in April, down 4% YoY in keeping with Adjust.
  • Digiday studies Apple could also be constructing its personal demand-side platform, based mostly on a job posting in search of a senior supervisor for a DSP in its advertisements platform enterprise. Apple’s DSP could also be centered on serving advertisements by itself properties, just like the App Store, however the firm declined to substantiate particulars.

Platforms: Google

  • Google revealed the finalists for the Indie Games Festival, which highlights among the greatest video games on Google Play. This yr, the corporate is internet hosting the Festival in South Korea, Japan and Europe for native developers on September 3. At the European finals, Google can even reveal the 2022 class becoming a member of the Indie Games Accelerator, a program that gives indie sport devs with coaching and mentorship.
  • Google provided a information to Android developers as to how you can assist predictive again gestures, because it’s making an early model of the UI out there for testing with Android 13, Beta 4.


  • Facebook’s dwell procuring function is shutting down on October 1 to shift the corporate’s focus to Reels. After this date, customers will not be capable of host new or scheduled dwell procuring occasions, however they’ll nonetheless be capable of use Facebook Live for different dwell occasions — however received’t be capable of create product playlists or tag merchandise in these streams.


  • Coinbase partnered with BlackRock, which oversees $10 trillion in property, to supply its institutional purchasers with entry to cryptocurrency.
  • Starbucks Rewards, the espresso firm’s loyalty program that doles out perks for purchasers’ purchases, will develop to incorporate NFT rewards as a part of a broader web3 push. The firm mentioned it’s being suggested by Starbucks Mobile Order & Pay architect Adam Brotman on the trouble, the place NFT rewards will translate into unique content material and “one-of-a-kind” experiences.
  • The SEC is probing buying and selling app Robinhood’s compliance with quick promoting guidelines. The SEC has been investigating since October 2021 and requested additional information from the corporate in Q2 2022. Robinhood additionally introduced headcount reductions of 23% after posting a $295 million quarterly loss. In addition, New York’s State Dept. of Financial Services fined Robinhood’s crypto unit $30 million for violating anti-money laundering and cybersecurity rules.
  • An exploit in the Slope cellular pockets was presumably guilty for a serious community assault that noticed hundreds of wallets drained of hundreds of thousands of {dollars}.
  • iOS 16 beta 4 added assist for Apple Pay in non-Safari browser apps together with Chrome, Firefox and Edge, doubtless in response to the EU’s Digital Markets Act.


instagram testing nfts

Image Credits: Instagram

  • Instagram expanded assist for NFTs to greater than 100 nations in Africa, Asia-Pacific, the Middle East and the Americas after first launching a check of the brand new function in May. Users will be capable of join their digital pockets, and share NFTs to the Feed, Stories or in messages. They also can robotically tag creators and collectors for attribution. The function depends on Coinbase Wallet and Dapper integrations and the Flow blockchain.
  • Instagram head Adam Mosseri is quickly shifting to London to work from Meta’s King Cross places of work as the corporate rethinks how you can form its plan to tackle TikTookay with Reels.
  • TikTookay is on observe to overhaul Facebook in influencer advertising and marketing spend in 2022, and can overtake YouTube by 2024, per an analyst report. However, Instagram this yr will nonetheless seize 3x the influencer advertising and marketing {dollars} as TikTookay, or $2.23 billion versus TikTookay’s $774.8 million.
  • The Washington Post reported video leisure app Triller did not make promised funds to plenty of Black creators. Triller denied the claims.
  • Discord introduced it would lastly convey its Android app into parity with its iOS counterpart. The new Android app has been rebuilt with React Native, which is able to permit it to expedite new function releases and bug fixes.
  • Pinterest missed on earnings and delivered zero consumer development in its most up-to-date quarter — it’s caught at 433 million MAUs. The firm cited a mixture of things for its points, together with the lingering impacts of the pandemic, decreased site visitors from engines like google, the rise of TikTookay and — like many firms reliant on digital promoting, the broader financial surroundings. Still, the inventory popped on the information (up 20% after hours) as income was near expectations ($664.9 million) and the corporate was praised by new investor Elliott Investment Management.
  • Pinterest additionally started testing a brand new app, Shuffles, for collage-making and leaderboards. But the app, which incorporates picture cut-out options and animation, requires an invitation for the time being.
  • A high nameless social app, NGL, which hit the highest of the App Store earlier this summer season, was compelled to regulate its app to cease tricking customers into pondering they’d obtained messages from buddies, when actually a bot was delivering them. Both it and rival Sendit additionally modified their subscriptions to incorporate extra options than simply “hints” about who was sending the messages.


  • Match Group mentioned Tinder CEO Renate Nyborg is leaving after lower than a yr and it’s reorganizing the app’s administration group after disappointing earnings. It additionally mentioned it’s not shifting ahead with plans for Tinder Coins, its digital forex, nor its plans for a relationship metaverse. The firm wished to characterize this stoppage as merely a pause, however didn’t provide any sense as to if or when it might revisit these concepts. Instead, the corporate spoke of plans to introduce shorter-term subscriptions on Tinder whereas it tries to determine why it couldn’t persuade new individuals to attempt relationship apps.
  • TikTok-style relationship app Desti launched to match up customers by fav date locations, initially in its debut market of Austin.


  • Kakao blamed Google’s new fee insurance policies for a decline in the variety of emoji subscription purchases on the messaging app KakaoSpeak. The determine dropped by a 3rd over the yr, the South Korean app maker mentioned in its quarterly earnings name Thursday.
  • Google is merging its Meet and Duo apps. Duo is being rebranded as Meet (the cellular app will likely be up to date with the brand new branding). This will embody options from each of the apps. Meet will likely be known as Google Meet (unique) and will likely be finally phased out in favor of the brand new Meet. Not complicated in any respect!
  • Brazilian prosecutors requested WhatsApp to delay the launch of the Communities function in Brazil till January in order to keep away from spreading misinformation in regards to the October election.

Streaming & Entertainment

Image Credits: Spotify

  • Spotify up to date its app to handle a long-standing consumer grievance with music playback — but it surely’s asking clients to pay for the repair. The firm introduced it would introduce a separate Play Button and a Shuffle Button on the high of albums and playlists to make it simpler to play the music the way in which you want. This replaces the mixed button out there earlier than. However, the brand new button is simply being provided to Spotify Premium subscribers, regardless of arguably being a UI/UX challenge that must be out there to all.
  • Clubhouse started beta testing a brand new function, non-public communities known as Houses, which permit a bunch of buddies to hang around, catch up, hop from room to room and extra. The Houses may be stored non-public and closed or customers can every nominate a couple of buddies to hitch.
  • Spotify’s greatest playlist is getting its personal video podcast. The firm mentioned Brandon “Jinx” Jenkins, the podcast host of “Mogul” and “No Skips,” will host the brand new “RapCaviar Podcast.” The new video podcast will discover the rap style and embody panels of friends.
  • SoundCloud introduced it was shedding 20% of its international workforce because of the difficult financial surroundings. Staff in the U.S. and U.Ok. will likely be knowledgeable in the event that they’re impacted.
  • TikTookay has been submitting “TikTok Music” logos in international markets, suggesting the corporate is contemplating a launch of some form of music streaming service just like its current service in choose markets generally known as Resso.


Image Credits: Sensor Tower

  • A brand new report signifies most cellular gaming genres noticed income declines in the U.S. in the course of the first a part of the yr. According to Sensor Tower, Arcade and Tabletop video games had been the one classes with income development. Arcade was the quickest rising style, with participant spending up 14.8% year-over-year to roughly $176 million. Top video games included Clawee, Gold & Goblins and Idle Mafia. Tabletop grew 1% YoY to $388.8 million. However, in phrases of income, Puzzle was the most important with $2.3 billion, down 8.8% YoY. It was adopted by Casino ($2.2 billion) and Strategy ($2 billion). Gaming downloads additionally declined 2.5% YoY to 2.4 billion.
  • Apple Arcade added a handful of recent video games to the service, together with the favored Jetpack Joyride, in addition to Amazing Bomberman, My Talking Tom+ and Love You to Bits+. The firm additionally lately pulled 15 video games from the subscription service.
  • Blizzard and NetEase scrapped plans for a World of Warcraft cellular sport after a disagreement over monetary phrases for the title, Bloomberg reported. NetEase disbanded a group of greater than 100 developers tasked with creating content material for the sport — solely a few of whom got inner transfers.
  • Amazon’s cloud gaming service, Luna, which permits customers to play on cellular, pill, PC or Mac, now helps Samsung Gaming Hub on Samsung’s good TVs and screens.

Transportation & Travel

  • Uber partnered with the Berlin-based journey service Omio in order to check practice and bus bookings in its U.Ok. app. Omio’s stock contains greater than 1,000 transport suppliers.

Utilities & Productivity

  • Google Maps and Search apps now permit retailers to label their companies as “Asian-owned,” following related additions that allowed labeling companies as Black-owned, Latino-owned, veteran-owned, women-owned or LGBTQ+-owned.
  • Microsoft launched a brand new Outlook Lite app for low-powered Android telephones aimed toward customers in rising markets.

Government & Policy

  • The European Commission is investigating Google Play’s insurance policies over potential antitrust points, in keeping with Politico. Specifically, the investigation is wanting into billing phrases and developer charges, the report mentioned.

Security & Privacy

  • Security researchers discovered an error in greater than 3,200 cellular apps, which might permit them to take full or partial management of Twitter accounts. The names of impacted apps haven’t but been disclosed.
  • A ruling by European Union’s high courtroom might have main implications for on-line platforms and apps that use background monitoring and profiling to focus on customers with behavioral advertisements or for personalizing content material. It set a precedent that even this inferred information derived from issues an organization realized a few consumer might be thought of private information.

💰 Dating app Desti raised $1 million in early-stage funding in July at a $5 million valuation. The firm additionally makes a associated app for buddies, Besti.

📉 Uber to promote stake its 7.8% stake in the meals supply app Zomato for $350 million+ after taking a $707 million loss on the deal in H2 2022.

💰 Locket, a well-liked app that allows you to publish photographs to your folks’ homescreens, raised $12.5 million in seed funding from OpenAI CEO Sam Altman, Sugar Capital, Costanoa Ventures, together with Instagram co-founder Mike Krieger and Quora CEO Adam D’Angelo.


A brand new app for iPhone customers might help you browse the net with out being always bothered by pop-up panels that beg you to make use of the corporate’s app as an alternative. The app, known as Banish, is a Safari extension that helps take away the “open in app” banners from numerous web sites and different popups that block content material throughout plenty of websites, like Reddit, TikTookay, LinkedIn, Twitter, Quora, Medium, Yelp and a few Google websites, to call a couple of.

While there are a selection of comparable Safari extensions for blocking cookie banners and advertisements, the scourge of the “Open in App” banners is usually not addressed by current options.

To use Banish, you’ll first set up the app to your iPhone, then configure it in the Settings. This includes a couple of key steps for Banish to perform correctly. There are two locations the place Banish must be enabled, underneath Safari Extensions — you have to toggle on the swap subsequent to Banish underneath “Allow These Content Blockers” and “Allow These Extensions.” Then you have to set the “Allow” permission to “All Websites” under. You can learn extra about Banish right here on TechCrunch or obtain it from the App Store for $1.99.